Privacy Policy

A Ray of Sunlight operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), in order to provide you with a shopping experience. This website is powered by WordPress and WooCommerce, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including transaction details, form of payment, payment confirmation and other payment details processed by our payment providers. We do not store full credit card or debit card numbers.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, or purchase, return, exchange or cancel and your past transactions. We may also use WooCommerce extensions (such as FunnelKit) to support checkout functionality and abandoned cart recovery.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Payments are processed securely through third-party payment processors (Stripe and PayPal). We do not store or have access to your full payment card number.

How We Use Your Personal Information

We may use your personal information to: process payments and complete purchases, fulfill orders, provide customer service, communicate with you about your order or account, improve the website experience, detect and prevent fraud or security issues, and comply with legal obligations.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. Visitor comments may be checked through an automated spam detection service.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Contact form submissions are kept only for customer service purposes and the information submitted through them will not be used for marketing purposes.

The contact form submission data — IP address, user agent, name, email address, website, and message — is submitted to the Akismet service (also owned by Automattic) for the sole purpose of spam checking. The actual submission data is stored in the database of the site on which it was submitted and is emailed directly to the owner of the form. This email will include the submitter’s IP address, timestamp, name, email address, website, and message.

Cookies

This website may use cookies to track information about sales, user behavior, for marketing and affiliate services and ads. Depending on your location, you may be presented with a cookie consent banner that allows you to accept, reject, or manage preferences for non-essential cookies, including advertising cookies. Where required by law, advertising and analytics tracking technologies will not load unless consent is provided.

Users

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Newsletters

You may voluntarily submit your email address and name to subscribe to our email. This information will be used to send you email updates, new inventory and/or tips and tricks. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties. You may opt out at anytime and ask for your information to be deleted. Please see Kit’s Privacy Policy for more information.

Google Analytics

This website uses Google Analytics to help provide a better user experience, and to understand the traffic on our website. Google Analytics collects data such as your behavior on our website, the type of device you use, your IP address, and referring websites. No personal information is collected. For more information, click here: https://policies.google.com/privacy

We may share personal information with trusted service providers that help us operate the website and fulfill orders, such as payment processors (Stripe and PayPal), email service providers (Kit), landing page and form providers (Leadpages), analytics providers (Google Analytics), fraud prevention and security services, and shipping or delivery providers, only as necessary to provide the Services and subject to your privacy choices and applicable law. If you purchase from us, we may use your information with purchasing software and delivery companies, for the sole purpose of purchasing and getting your item(s) to you.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This lets us automatically recognize and approve any follow-up comments, rather than holding them in a moderation queue.

For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except for their username). Website administrators can also see and edit that information. Order information may be retained for legal, tax, accounting, and fraud prevention purposes even if you request deletion.

Security

We take reasonable steps to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

What Rights You Have Over Your Data

You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Do Not Sell or Share My Personal Information

You can opt out of the use of cookies and similar technologies for targeted advertising by clicking the “Do Not Sell or Share My Personal Information” link in the footer of this website, or by using the “Opt out preferences” link in our cookie consent banner to adjust your cookie choices. We will honor opt out requests as required by applicable law.

Retargeting Ads

This website may use retargeting ads with the Meta Pixel to market on Facebook and Instagram. This may use cookies or similar technologies to serve ads based on past activity on the website and to measure ad performance. Meta may receive information about your activity on our website, which may be associated with your Meta account. Where required by law, the Meta Pixel will not load unless consent is provided. You may also adjust your cookie preferences at any time.

Affiliate Promotion

This website uses affiliate programs to link to products. This uses cookies to track sales for the purpose of commission. You will not be charged any extra for using or clicking the links, and personal information about sales are not recorded. Information on clicked links, products that were purchased and on what day they were purchased may be collected.

You may turn off your cookies if you do not wish to have this information collected.

Children

This website does not knowingly collect any information about children under the age of 18. If a parent or guardian believes that we have personally identifiable information of anyone under the age of 18, please contact us at natalie@arayofsunlight.com to get it removed.

Sensitive Personal Information

Do not share sensitive personal information on this website such as your social security number, health information, political beliefs, religious beliefs, ethnicity, etc. If shared on this website, it will be subject to this privacy policy.

International Transfers

Your personal information may be transferred to, stored, or processed in countries outside of where you live, including the United States.

At any time, please contact us at natalie@arayofsunlight.com for questions related to this Privacy Policy.

Last updated: February 3, 2026.